MSDG enables delivery of public services over mobile devices through various mobile based channels, such as SMS, USSD, IVRS and mobile applications. As MSDG has been developed based on IIP/IIS (Interoperability Interface Protocol / Interoperability Interface Specifications) standards of Government of India, it provides seamless integration with the backend departments through existing NSDG/SSDG eGovernance exchange infrastructure. Backend departments are connected to the MSDG for mobile based services.